Advertiser Terms

Version zen2play/adv/1.0.0 · Last updated: 8 October 2026

These Advertiser Terms ("Terms") are an agreement between you, the advertiser, and Aditis Innosolutions Pvt Ltd ("Aditis", "we", "us" or "our"), which runs zen2play, a company having its registered office at 15/4B, Periyar St, Dharmapuri, Tamil Nadu, India - 636701. They apply when you buy advertising on zen2play through ads.zen2play.com. You accept them by ticking "I accept the zen2play Advertiser Terms" when you buy a pack; we keep the version you accepted with that purchase. If you act for an agency or a client, you confirm that you may bind them, and both of you are bound. The zen2play Terms and Conditions, the Privacy Policy and the Ads Policy also apply.

1. What you buy

• Packs of views. You buy whole packs into your wallet: the ₹10,000 Pack, the ₹5,000 pack and the ₹25,000 Priority Pack. Each pack holds views in three slabs (Basic text strips, Standard picture strips and the Premium desktop card) in the shares shown on the advertising page. A pack's views are fixed when you buy it; a later change of our rates never changes a pack you have paid for.
• Your wallet. Your first purchase is the ₹10,000 Pack, which opens your wallet. After that you may buy ₹10,000 or ₹5,000 packs, or a Priority Pack, whenever you need them.
• Campaigns use whole packs. When you submit a campaign, it takes one whole unused pack from your wallet. You may add more whole packs to a submitted, approved or running campaign. A pack is never split between campaigns. A Priority Pack is the exception to adding packs: it runs alone, one per campaign, and no other pack can be added to that campaign.
• The Priority Pack. It holds fewer views than the ₹10,000 Pack, 56,250 in all (11,250 Basic, 39,375 Standard and 5,625 on the Premium card), and runs ahead of every other campaign for 15 days. When you use it on a campaign you pick a start date, from tomorrow up to 60 days ahead; the 15 days begin on that date and cannot be changed after you submit. We offer a start date only while we can keep the promise below for every Priority Pack running on those days; if a date is fully booked, we show you the next free one. During those 15 days we show at least one tenth of its views each day, before any other campaign's views, and more whenever slots are free. If fewer players come on a day and we fall short, the shortfall is added to the next day, and views still owed at the end of the 15 days keep this priority until they are delivered. You may pause it, but the 15 days do not move: paused days lose their priority, and anything left after the 15 days is then delivered like any other campaign, behind the campaigns already waiting. It can be abandoned like any pack (section 4).
• A paid view. A view is paid for every 15 seconds your slide is visible on a player's screen within one 60-second slot, up to two views per slot: the first at 15 seconds, the second at 30 seconds. One person can count for at most two paid views per ad position per slot. Clicks are never charged.

2. Prices, payment and GST

• Prices are in Indian rupees and exclude GST. We add GST at 18% (SAC 998365): CGST and SGST if your state is Tamil Nadu, IGST otherwise. Our GSTIN is printed on every invoice.
• You pay for a pack in full when you buy it, on the payment page of our Billing Platform. Card and UPI details are entered there, never on zen2play. An order that is not paid within 24 hours expires and nothing is charged.
• Your legal name, state, address and GSTIN must be correct, because they go on your invoice. If you have no GSTIN, you tick "I do not have a GSTIN" and accept that 18% GST is charged on every purchase and that no input tax credit can be claimed on the invoice. You are responsible for any tax, interest or penalty that arises from wrong details you gave us.
• If the law requires you to deduct tax at source, tell us before you buy. Once the deduction appears in our tax records, we add the amount deducted to your Residue (section 4) as credit.
• We may change pack prices, the views in a pack or the placements for future purchases. A pack you have already paid for keeps its price and its views.

3. No refunds

• Payment is final. We do not pay money back to a bank account or card, except where the law requires it, or where we took the same payment twice or in error: such a payment is returned to the method it came from within 15 working days.
• A pack you have not used stays in your wallet and does not expire.
• If we ever give you free credit, it has no cash value, cannot be transferred and is never paid out.

4. Withdrawing, abandoning and the Residue

• Withdrawn or rejected before approval: nothing has been delivered, so every pack the campaign used comes back to your wallet, whole and unused.
• Pause and resume: you may pause a running campaign at any time; its ads stop being shown and its views wait until you resume it. A resumed campaign joins the back of the delivery queue: it is delivered after the campaigns already waiting, and its delivery estimate starts again from the day you resume.
• Abandoned while running: you may end a running campaign at any time in the portal. Its unused share is the views not yet delivered as a share of all its views, times the price paid before GST. We keep 20% of that unused share to cover review and scheduling costs and add the rest to your Residue. The fee never applies when we stop a campaign ourselves, except for a block under section 6.
• The Residue is credit in your wallet. It does not expire. It can be moved, whole, to a campaign only when exactly one of your campaigns is running; it then buys views on that campaign at our rates on that day and your Residue shows zero.

5. Review of your ads

• We review every slide before a campaign can use it: automatic checks, then a person. We may reject a slide, and we may stop any ad at any time if we find a problem after approval, including a change to the page it links to.
• A slide that is turned down is replaced. A slide rejected for its wording, its file or its format comes back with the reason; you change it and send it again. A campaign runs only when every slide it uses is approved.
• Ads must be in English and use only the formats in the Ads Policy: images and Lottie animations, with no video and no sound.

6. Prohibited ads and blocked accounts

• An ad in one of the prohibited categories of the Ads Policy (for example gambling or real-money games, adult content, weapons, drugs, hate, scams) blocks your account at the first offence, without warning. All your campaigns stop at once. The same sign-in, email or GSTIN cannot register again.
• If you think a block is a mistake, write to [email protected] within 30 days. A different person reviews it and replies within 15 days; the decision after that review is final.

7. Blocked or closed accounts: what happens to your money

• You may close your advertiser account at any time by writing to us. Running campaigns stop.
• Money in a blocked or closed account is never refunded. Your unused packs, your Residue and the unused share of campaigns that had not ended stay in your account for 3 years from the block or the closure. If a block is lifted within that time, you can use them again.
• If no dispute about the account has been raised with us within those 3 years, they lapse and become ours.

8. Delivery, estimates and measurement

• We deliver your views at the pace our players allow. We do not auction our ads: every campaign is served first come, first served, the earliest first. When many ad slots are booked, a campaign may take longer than usual to finish; delivery speeds up as more players join. We show you our current estimate when you buy a pack and while your campaign runs.
• You choose your campaign's start date, today or later.
• Its end date is at least 90 days after the start — that is the default — and may be later.
• Until the campaign starts you can change its start date; after it starts you can only move its end date later, never to less than 90 days after the start.
• Your campaign may finish before its end date: it ends when its views are delivered.
• If views are still owed on the end date, we move the end date forward until they are delivered.
• You can pause and resume a campaign at any time.
• A campaign that has ended can be run again as a new campaign with an unused pack from your wallet.
• The dates and estimates we show are estimates. Except for a Priority Pack's daily share (section 1), we do not promise a date, a daily number, clicks, sales or any other result.
• We count paid views with our own systems, by the rules on our advertising page. Our count is final for your pack. We remove views we find to be automated, fraudulent or otherwise invalid; they are never taken from your pack. We do not disclose how we detect them. Third-party tools are not used to measure your pack.
• If you think a count is wrong, write to us within 30 days of the campaign's end; we check it and reply within 15 days.

9. Our audience

• zen2play's player accounts are for people aged 18 or over. Any visitor may still see a public game page, so your ads must be suitable for a general audience and follow the Ads Policy, which bars anything age-restricted.
• Ads are chosen by the game and the page they appear beside, never by a player's personal data. We do not target ads by age, gender, location or any personal data, and we give you no personal data about players. You must not try to collect personal data through your ads.

10. Your promises

You confirm that:

• you own or have permission for everything in your ads, including names, logos, pictures and animations;
• your ads and the pages they link to are true, lawful in India, follow the ASCI Code and our Ads Policy, and do not promote online money games, betting or anything age-restricted;
• the page an ad links to does not change after approval into something we would refuse;
• your details, your legal name and your GSTIN are correct and kept up to date.

You alone are responsible for your ads, your products and services, and your pages. Our approval of an ad is not an endorsement.

11. Indemnity

You will cover our costs, losses, fines and reasonable legal fees if a claim, complaint or penalty arises from your ads, the pages they link to, your products or services, the tax details you gave us, or your breach of these Terms.

12. Limitation of liability

The advertising service is provided as it is. We are not liable for lost profit, lost business, lost opportunity or any indirect loss. Our total liability to you for anything connected with these Terms is limited to the amount you paid us for the campaign concerned in the 12 months before the claim. Nothing in these Terms limits a liability that the law does not allow to be limited.

13. Events beyond our control

We are not responsible for a delay or failure caused by events beyond our reasonable control, such as a failure of power, networks, hosting or our payment provider, a natural disaster, an epidemic, government action or war. If ads cannot run for a time, the views not yet delivered stay with your campaign and run when we resume.

14. Your data

We use your contact, billing and tax details to run your account, issue GST invoices, meet tax law and contact you about your campaigns. We keep invoices and payment records as long as tax law requires. We do not sell your details. The Privacy Policy explains your rights under the Digital Personal Data Protection Act, 2023.

15. Changes to these Terms

We may change these Terms. Each version has its own number, shown at the top. A new version applies to packs bought after we publish it, and you accept it with your next purchase; what you have already paid for keeps the version you accepted when you paid. We tell you by email at least 7 days before a change that affects you.

16. Governing law and courts

These Terms are governed by the laws of India. The courts in Tamil Nadu have exclusive jurisdiction over any dispute arising from them.

17. Grievance Officer and contact

The Grievance Officer, zen2play
Company: Aditis Innosolutions Pvt Ltd
Email: [email protected]
Registered office: 15/4B, Periyar St, Dharmapuri, Tamil Nadu, India - 636701

We acknowledge a complaint within 24 hours and resolve it within 15 days. If any part of these Terms is found invalid, the rest stays in force. Our not enforcing a term is not a waiver of it.